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💡 Plan, Pricing, and Tier Structure Explained
This diagram represents a multi-layered pricing architecture for a subscription-based product or service. It is structured into three key layers:
🧱 Top Level: Plan
- Plan Nama: “Annual Subscription”
- **Plan Types: **
- This is the overarching offering to the customer.
- A plan is what a customer ultimately subscribes to—it defines the billing cycle (in this case, annually) and may include access to different pricing models or tiers underneath it.
- A single plan can include multiple pricing groups, as seen here with two separate pricing sections under one annual subscription.
💲 Mid Level: Pricing
- Label: “2025 Pricing”, “2026 Pricing”
- Each pricing block likely represents a different region, customer segment, A/B test group, or reseller partner under the same plan.
- The example plan contains two separate pricing groups, each defining their own set of tier prices.
- This allows you to version or localize pricing while keeping it under the same overall subscription umbrella.
Examples:
- Pricing Group A might be for existing customers grandfathered into older rates.
- Pricing Group B could reflect updated rates for new customers in 2025.
🧩 Bottom Level: Tiers
- Each pricing group defines three distinct pricing tiers:
- Group A Tiers:
- Gold: $10
- Platinum: $15
- Ultimate: $25
- Group B Tiers:
- Gold: $12
- Platinum: $17
- Ultimate: $27
- Tiers represent feature-based or usage-based differentiators. For example:
- Gold might offer basic features.
- Platinum could include additional analytics or integrations.
- Ultimate might unlock unlimited usage, premium support, etc.
🧠 Summary
- A Plan defines the billing schedule and gives access to pricing groups.
- Pricing versions under the same plan allow for flexibility in price points or regional/customer targeting.
- Tiers within each pricing version define the actual product access levels and associated pricing.
This structure is ideal for:
- A/B pricing experiments
- Geo-based pricing
- Transitioning from old to new pricing
- Allowing resellers to define their own markup while maintaining core plan structure